The hammam is genuinely different from anything in the Western spa tradition, and the difference catches people unprepared in ways that diminish the experience. The main things to know:
The Hammam Process
The sequence is warm steam room — savon noir application — kessa exfoliation — rinse — optional argan oil massage. The steam phase lasts fifteen to twenty minutes and is not optional; it’s what makes the exfoliation effective. The scrub itself is vigorous — the attendant uses systematic pressure across the whole body and the amount of dead skin that comes away in visible grey rolls is both startling and satisfying. The rinse clears everything; the massage, if you’ve booked it, is the conclusion.
The whole ritual takes forty-five minutes to ninety minutes. Don’t schedule anything immediately afterward — the combination of heat, exfoliation, and relaxation leaves most people wanting to sit still for a while.
What to Bring
For a traditional hammam: swimwear or underwear, a towel, flip-flops, savon noir (available at any souk pharmacy for a few dirhams), and a kessa glove if you want to do the scrub yourself rather than pay the attendant. Cash in small denominations.
For a luxury spa: nothing — everything is provided including robes, towels, products, and guidance through each step.
Hammam Etiquette
Traditional hammams have separate sessions or sections for men and women. The atmosphere is communal and matter-of-fact — people are there to get clean, not to perform a ritual for visitors. Follow the rhythm of the room, don’t rush, and tip the attendant who performs your scrub. Silence is the norm in the steam room; conversation happens in the changing area.
In luxury spas, the experience is guided from arrival to departure — follow the therapist’s instructions and don’t hesitate to say if the pressure of the scrub is too much or too little.